I am Yen-Ning Chang, a User Experience Designer in Portland, Oregon.
With a background in Journalism and HCI Design, I am passionate about communicating user's stories and bringing a concept to life by creating products that are useful, usable, and desirable to users.
research
Know the unknown, discover, and define the business problem space.
interpret
Find the good / better / best approach in which to tackle the problem.
produce
Create amazing UX while gaining long-term competitive advantages for the business.
INTEL
PCs & Technology
Plan, execute, analyze and disseminate UX research for investigating holistic user experiences of Intel consumer and business products.
Multiple Clients
Website Prototypes
Worked with an art director on translating clients' needs into low/high fidelity web prototypes.
RVP & CFCR
Flyer, Web Display Ads
Design the flyer for a workout and fundraiser event on 2014 Memorial Day. The event is co-hosted by the Returning Veterans Project (RVP) and Crossfit Code Red (CFCR).
INTEL
Internal Tool Web Application & Web Services
Meld UX practices into the Agile environment. Use stories to communicate customer feedback and usability testing findings with the development team. Develop wireframe and prototypes.
The product is currently one of the most widely used tools inside of the corporation worldwide.
INTEL
Internal Tool Web Application
Continuous engagement with developers to make design decisions on the balance of user experience, business vision, technical feasibility.
The number of product customers was growing. The development team had built up a good relationship with customers.
COMPANDSAVE.com
Website, Newsletter, Social Network
Redesign an ecommerce site selling printer ink cartridges.
Customers spend less time finding products after the redesign. The site has both higher conversion rates and gross revenue.
COMBOINK.com
Affiliate Program, Website
Provide ideas to improve customer engagement and site conversion rate, in order to increase an ecommerce site's affiliate program profit.
The gross revenue of the affiliates program is increased from $4000 to $18000/month.
Personas: from theory to practices
NordiCHI'08 Paper + Poster Presentation
The research not only expands the understanding of personas in design, but also gives insights about how practicing designers adapt and make design "tools" their own.
Get Full Paper here.
Tell Me Your Stories
Shoot me an old fashion email or give me a ring.
Have spare time? Here are some snapshots of my life. Thank you for stopping by.